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MICA

MICA, established in 1991 is a well-known residential institute to offer PGDM in Strategic Marketing and Communication. MICA Ahmedabad was ranked 37th by NIRF 2023 among the top management institutes in India. MICA Ahmedabad is known for its flagship 2-year PGDM in Communication (PGDM-C) program. MICA PGDM intake is 180.
MICA Ahmedabad PGDM admissions are based on exams like CAT/ XAT/ GMAT, followed by MICAT and GE&PI. The cutoff for CAT/ XAT/ GMAT was 80 percentile. MICA Ahmedabad PGDM fees is INR 23 Lakhs for 2 years, which includes the tuition fees, residential charges, infrastructure facility charges, etc. Whereas the MICA Ahmedabad average package was INR 20.09 LPA and the highest package was INR 36 LPA, during the 2023 placements.

MICA Courses & Fees Structure 2024

MICA Ahmedabad offers flagship PGDM and PGDM-C courses. MICA Ahmedabad fees is 23 Lakhs for 2-year PGDM program, which includes the tuition fees as well as the hostel Fees.
MICA Ahmedabad also offers a 1-year PG Certificate in Crafting Creative Communications and the fees for the same is INR 10.08 Lakhs. MICA Ahmedabad does not charge any fees to the FPM students, but rather offers a fellowship of INR 38K in the first two years and INR 41K for the rest of the years.

MICA MBA Fees 2024

The following table represents the MICA MBA Fees for the batch 2024-26:

Courses MICA Ahmedabad Fees
PGDM  INR 23 Lakhs 
PGDM-C INR 23 Lakhs

MICA Fees, Courses, and Eligibility Criteria 2024

Courses MICA Ahmedabad Fees Eligibility 
PGDM INR 23 Lakhs Intake: 36 (PGDM), 180 (PGDM-C)
Eligibility: Bachelor’s degree
Selection Criteria: CAT/XAT/ GMAT + MICAT + GE&PI
PGDM-C INR 23 Lakhs --
PG Certificate (CCC) INR 10.08 Lakhs Eligibility: Bachelor’s degree
Selection Criteria: Online test + Personal Interview 
FPM NIL Eligibility:Post Graduation/ Master’s Degree with at least 55% marks in the field of management/ communication/ humanities/ or social science.
Selection Criteria: Telephonic Interview + MICA FPM Admission Test

MICA Hostel Fees 2024

Category Hostel Fees
Girls 1.78 Lakhs
Boys 1.78 Lakhs

MICA Admission 2024

MICA Ahmedabad admission 2024 has started. MICA offers a 2-year flagship PGDM and PGDM in Communication. The admission into the PGDM courses is based on CAT/ XAT/ GMAT scores, followed by the MICAT test and GE & PI. MICAT is an institute-level test conducted by MICA, which has 3 sections i.e., a Psychometric Test, a Descriptive test, and the last section includes Divergent and Convergent Thinking; Verbal ability, Quantitative ability, Data Interpretation and General awareness.
The Final selection of the candidates for the MICA PGDM admission 2024 will be based on the overall performance of the candidates in CAT/ XAT/ GMAT, MICAT, GE & PI.

MICA Ahmedabad PGDM/ PGDM-C Admission 2024

Candidates who hold a bachelor's degree in any discipline can apply for admission to the PGDM and the PGDM-C program at MICA Ahmedabad. 

The PGDM admission process includes the following stages:

Admission Stage Description 
MICAT Registration  Interested candidates will have to register for MICAT and pay the application fee.
CAT/ XAT/ GMAT Exam It is mandatory for the applicants to appear for any one of the exams among CAT/ XAT/ GMAT. 
MICAT The candidates will also have to appear for the MICAT exam, where the candidates will have to go through 3 sections. MICAT will be conducted in 48 cities across India. 
GE & PI The candidates will be shortlisted for the GE & PI, based on their performance in CAT/ XAT/ GMAT, and MICAT exams. The GE & PI will be conducted in Ahmedabad, Bengaluru, Delhi, Kolkata or Mumbai.
Merit List Preparation  The final merit list will be prepared based on the candidate’s overall performance in CAT/ XAT/ GMAT, MICAT, GE, and PI. 

MICA Ahmedabad PGDM/PGDM-C Important Dates 2024

CAT Dates
CAT Registration Starts August 2, 2023
CAT Registration Ends September 21, 2023
CAT Admit Card November 07, 2023
CAT Exam Date November 26, 2023


MICA Ahmedabad PGDM/ PGDM-C Selection Criteria 2024

The candidates are firstly shortlisted for the GE & PI round on the basis of their performance in the CAT/ XAT/ GMAT, and their performance in MICAT. A composite score is calculated for the preparation of the GE & PI list, and the weightage of both exams is 50% each. 

GE & PI Selection Criteria
Selection Criteria Weightage
CAT/ XAT/ GMAT score 50%
MICAT score 50%


The following steps are considered while preparing the final merit list. 

  • Step 1: The Section A (Psychometric test) of MICAT is the qualifier round. The candidate's performance in the Section A is checked first.
  • Step 2: Those who qualify for section A, their CAT/ XAT/ GMAT scores will be considered. The candidates should have cleared the minimum cutoff. 
  • Step 3: Those who clear the minimum cutoff of CAT/ XAT/ GMAT, their performance in Section C (all sub-sections) of MICAT will be assessed. 
  • Step 4: For those who qualify in section C, their performance in section B (Descriptive test) of MICAT is evaluated.
  • Step 5: The candidates who qualify in the above steps will be called for the GE & PI round at Ahmedabad, Bangalore, Delhi, Kolkata, or Mumbai.

The criteria considered while preparing the final merit list are as follows:

Final Merit List Criteria
Selection Criteria Weightage
CAT/ XAT/ GMAT 20%
MICAT 30%
GE 20%
PI 30%


MICA Ahmedabad PGDM/ PGDM-C Admission: How to Apply?

  • The candidates will have to visit the official website and click on the Apply Now button, which will directly take them to the MICA 2024 Application form.
  • The first step for the candidates will be to register themselves and create a login ID and password. 
  • Then the candidates can log in to their account and start filling up the application form. 
  • Once they are done, they will have to pay an application fee of INR 2,100. 

MICA Ahmedabad PG Certificate in CCC Admission 2024

Candidates who hold a bachelor's degree are eligible to apply for the PG Certificate in CCC. The aspirants are expected to have knowledge about the world of advertising, communication, art, visual design, digital media and entertainment. 

The admission process includes the following stages:

Admission Stage Description
Application Form Interested candidates will have to fill out the application form available on the official website. 
Online Test The applicants will have to take an online test of 48 hours, that will be conducted through email. 
Personal Interview The shortlisted candidates will be called for a personal Interview round, held at Ahmedabad (MICA Campus), Bangalore, Delhi, Kolkata, and Mumbai.
Final Selection The final selection will be based on the overall performance of the candidate.


MICA Ahmedabad PG Certificate in CCC Important Dates 2024

Events Dates
Last date for submission of Forms January 16, 2024
Date for Online Written Test January 25, 2024,
GE & PI at Bangalore March 5 & 6, 2024
GE & PI at Delhi March 10, 11, & 12, 2024
GE & PI at Kolkata March 16 & 17, 2024
GE & PI at Mumbai March 21 & 22, 2024
GE & PI at MICA Ahmedabad March 25, 2024
Final list of the candidates Second Week of April 2024
Program Commencement Mid of June 2024


MICA Ahmedabad PG Certificate in CCC Selection Criteria 2024

  • The candidates will be selected on the basis of their overall performance in the online test and the personal interview. 
  • The online test is designed to gauge the candidate’s understanding of creative thinking, articulation and problem-solving abilities. 

MICA Ahmedabad PG Certificate in CCC Admission Criteria 2024

  • When the admissions will start, MICA Ahmedabad will release an application form.
  • Interested candidates can fill out the application form with all the required details and pay the application fee of INR 2,100. 

MICA Ahmedabad FPM Admission 2024

The candidates who have completed Post Graduation/ Master’s Degree/ equivalent qualification with at least 55% marks in the field of management/ communication/ humanities/ or social science are eligible to apply for the FPM program at MICA Ahmedabad.

MICA Ahmedabad PhD admissions include the following stages:

Admission Stage Description 
Application Form  Interested candidates can fill out the application form through the official website. 
Telephonic Interview  All the eligible candidates will have to go through a telephonic interview. 
FPM Admission Test The shortlisted candidates will be called for a 3-day FPM Admission Test, which will include a Written Test, an Individual Presentation, and a Personal Interview.
Final Selection The final selection of the candidates will be on the basis of their performance in the FPM Admission Test, Consistent academic performance from 10+2 onwards, and Professional work/ research experience in media and communication. 


MICA Ahmedabad FPM Important Dates 2024

Events Dates 
Last Date to Apply March 22, 2024
Last Date for receiving application fee, recommendation letters and copies of certificates March 22, 2024
Telephonic screening interview April 4/ 5, 2024
Admission Test on campus/ online April 17/ 18/ 19, 2024
Declaration of result April 29, 2024
Admissions close May 6, 2024
Session begins June/ July 2024


MICA Ahmedabad FPM Selection Process 2024

The candidates will be firstly shortlisted on the basis of the telephonic interview and then the final selection will be on the basis of their performance in the MICA’s FPM Admission Test. The FPM Admission test is a 3-day test that includes the following stages:

  • Written Test: The written test will be an open book exam, which will evaluate the candidate’s theoretical understanding of communication, their ability to investigate a communication phenomenon, and their ability to interpret data and draw conclusions. 
  • Individual Presentation: The candidates will have to give a 15-minute presentation on the submitted research proposal. 
  • Personal Interview: During the personal interview, the panelists will assess the candidate’s personality and passion for research. 

MICA Ahmedabad FPM Admission: How to Apply?

The candidates will have to visit the official website of MICA to fill out the application form. The application form should include all the supporting documents and the application fee should be paid at the end. 


The documents required along with the PhD application are as follows:

  • Academic Documents: Mark Sheets/ Certificate of 10th, 10+2, Graduation, Post Graduation (all years/ semesters), M.Phil (if applicable) and NET/ JRF (if applicable).
  • Writing & Research: Abstract or summarized of any published or unpublished research work.

  • Letter of Recommendation 
  • Statement of Purpose 
  • Research proposal of not more than 1000 words. 

How To Apply for MICA Ahmedabad?

To apply for admission at MICA, the students are required to follow the given steps:

  • Go to the official website of MICA
  • Select the desired course and click on ‘Apply Online” option. 
  • Register and sign in as a new user.
  • Fill in the correct Personal Details, Academic Qualifications in the application form.
  • Upload the photograph and signature correctly.
  • Pay the fees through the online or offline mode of transaction.
  • Recheck all the details and submit the form.
  • The candidates are advised to take a printout of the completed form.

Registration Fee

The fees for the application form of the different courses available at MICA are:

Program Fees
PGDM/PGDM-C INR. 1985/-
CCC
FPM INR. 2500/-
Online Certificate Program INR. 45000/-


  • The students can pay the fees online as well as offline. 
  • Online transactions can be done through a Debit/Credit card.
  • For offline transactions, fees can be paid in cash through SBI Bank Challan or DD. 

MICA Ahmedabad Admission 2024: Exams Accepted

Courses Exams Accepted
PGDM-C CAT/ XAT/ GMAT + MICAT
PGDM CAT/ XAT/ GMAT + MICAT
PG Certificate in CCC Online Test conducted by MICA
FPM MICA’s FPM Admission Test

MICA : Placement

MICA Placements 2023 has been concluded with 100% placements. More than 70 recruiters participated in the placement drive and made offers to all the 173 participating students. MICA highest package stood at INR 36 LPA, which was offered in the analytics, BFSI, and Consulting sector. MICA average package stood at INR 20.09 LPA, showing a 6% increase and the median package at INR 19 LPA, showing a 11.11% increase than the previous year. Analytics, BFSI & Consulting emerged as the top sector with 39 offers.
MICA Summer Internship Placements 2024 has also been concluded with 100% placement. Around 70 recruiters visited and made offers to 202 students. MICA highest stipend stood at INR 4.40 Lakhs and MICA average stipend stood at INR 1.54 Lakhs, showing a 49.75% increase in the median stipend. Analytics, BFSI & Consulting emerged as the top sector with 51 offers.
Some of the top recruiters included Cognizant, Deloitte, Dalmia Group, Flipkart, Google etc.

MICA Placements 2023 Report :->>>

MICA Placement report of the academic batch 2021-23 is mentioned below:

Particulars Placements Statistics 2023 Placements Statistics 2022
No. of Students appeared 173 208
Percentage of Students placed 100% 100%
Number of Companies Participated 70+ 77
Highest CTC INR 36 LPA INR 57.51 LPA
Average CTC INR 20.09 LPA INR 19 LPA
Top 50% Average CTC INR 23.82 LPA INR 24.LPA
Median CTC INR 19 LPA -
Increase in Median CTC 11.11%
Top Sectors Analytics, BFSI & Consulting IT / ITES
Top Recruiters Cognizant, Deloitte, Dalmia Group, Flipkart, Google etc Flipkart, Amazon, Deloitte etc


MICA : Scholarship

MICA scholarships are offered to the PGDM, PGDM-C, PG Certificate in CCC and FPM students. The scholarship offered to the PGDM, PGDM-C and CCC are limited to 25 - 27 students and are based on their overall academic performance and their family income.
The FPM students are offered a fellowship by MICA Ahmedabad, which waives off the tuition fee and offers a monthly stipend and contingency grant.


MICA Scholarship For PGDM, PGDM-C, PG Certificate in CCC

  • MICA Ahmedabad will offer scholarships to the students who are currently pursuing PGDM, PGDM-C, and PG Certificate in CCC. The students will be selected on the basis of their overall academic performance and their family income. 
  • Equity Scholarship is sponsored by Prof. Bikram Bindra to the first-year students of PGDM and PGDM-C, based on merit cum means/means cum merit basis. The student who represents a minority status is eligible to apply under this scheme. 
  • The maximum number of scholarships offered to the PGP-1, PGP-2, and CCC students is 25 - 27. Half will be sponsored by MICA and another half through Equity Scholarship.

MICA Scholarship Details 

Programs PGP 1 PGP 2 CCC
Number of Scholarships 11 - 13 (half will be sponsored by MICA and another half through Equity Scholarship) 12 2
Scholarship Amount offered by MICA 100% Tuition Fee 100% Tuition Fee Up to 50% of Tuition Fee
Scholarship Amount offered through Equity Scholarship  INR 5 Lakhs INR 5 Lakhs -


MICA Scholarship Eligibility Criteria

Particulars Scholarship Details 
Family Income Not exceeding INR 10 Lakhs per annum.
Students Academic Performance  Minimum CGPA of 3 in first year
Attendance  Minimum 80% across all subjects
Other Achievements  Winning state/national/international level competitions)


MICA Scholarship Selection Process 

The candidates will be selected based on the Interview & interaction with the Scholarship Committee, which will include the MICA faculty and staff, and Prof. Bikram Bindra.

 

MICA Scholarship for FPM 

All the students admitted to the FPM program will be offered a fellowship and contingency allowance. The fellowship will provide a monthly stipend of INR 38K to INR 41K per month and a contingency grant to cover all the academic expenses like case material, books, travel, data collection expenses, thesis expenses, etc. 

The details fellowship offered to the FPM students are as follows:

Particulars Fellowship Details 
Monthly Stipend INR 38K (for first 2 years) INR 41K (for 3rd and 4th year)
Contingency Grant INR 25K (in first year) INR 30K (in 2nd & 3rd year each) INR 15K (in 4th year)


MICA FAQ

In the placement drive of 2023 at MICA, the major recruiting sector was Analytics, BFSI & Consulting.
During the summer internship placements of 2024, the highest stipend stood at INR 4.40 Lakhs.
During the summer internship placements of 2024, the average stipend stood at INR 1.54 Lakhs.
Some of the Job roles like Content Strategy Intern, Trade Marketing Intern were offered to the students during the summer internship placements of 2024 at MICA.
The highest stipend of INR 4.40 Lakhs per month was offered. The average stipend stood at INR 1.54 Lakhs per month, showing a increase in the 49.75% than the previous year. Average stipend of top 25 students stood at INR 3.20 Lakhs per month. The median stipend stood at INR 1.45 Lakhs, showing a 81% increase.

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